Some Slogans and Their Origins

By: Diana Malkin

“Make America Great Again” (MAGA) was first used in Ronald Reagan’s 1980s presidential campaign. Reagan used this slogan when the United States’ economy was suffering due to stagflation. The slogan was popularized by Donald Trump during his 2016 campaign.

“Just do it.” (Nike, 1987)

It was based on words from the convicted killer, Gary Gilmore, before he was executed by a firing squad. Before he was shot, he supposedly said: “Let’s do it.” Dan Wieden (the creator of the slogan) tweaked the slogan to “Just do it.” to make customers feel like anything is possible. Like what?!?

“I Love New York” (New York City, 1977)

This slogan was created for an ad campaign for the city of New York. Yes, a city has a slogan. The “I ♡ NY” has become one of the best ways to promote tourism and its merchandise can be found all over the United States. Cleveland needs this…

“Think small” (Volkswagen, 1959)

This was advertisement was released to promote the Volkswagen Beetle. It was considered one of the “best advertising campaigns of the 20th century” by Ad Age.

“It’s the real thing!” (Coca Cola, 1969)

Coca-Cola was founded in 1886 and this slogan was created many years later. It is associated with a TV commercial that was released in 1971. The original formula contained cocaine which inspired the “Coca” part of the beverage’s name.

“Impossible is nothing” (Adidas, 1974)

This quote was taken from boxing legend, Muhammad Ali. In 2004, it was used again the brand’s global marketing campaign. They included many athletes like: David Beckham, Haile Gebrselassie, and Tracy McGrady.

“Have it your way.” (Burger King, 1973)

This original slogan was a hit at McDonald’s for their lack of flexibility when it comes to customers ordering. The current tagline is “Be your way.”

“Got Milk?” (California Milk Processor Board, 1993)

The California Milk Processor Board is a non-profit organization working under the California Department of Food and Agriculture. This national campaign was created to encourage the consumption of cow’s milk.

“The Uncola” (Seven Up, 1973)

Seven Up used this slogan as a way to target a younger demographic. It is a slight attack on Coca Cola and younger people became interested in this different drink because it did not contain any caffeine.