What It’s Like To Go Viral on TikTok

By Lindsey Jeschelnig 

From Fortnite dances to Emma Chamberlain, there have been many trends in the past year. One of the biggest of those trends was the infamous TikTok app. What used to be musical.ly made a comeback with its name change. Everyday people are given the chance to claim their fame by making 15 second or less videos lip syncing to the songs of their choice. Whether its a video of them dancing with friends, or just making cool transitions on their own, they all have the capability to go viral. Some very famous users such as Ian Charles girlfriend, Loren Beech, and Ariel Martin have gained thousands of followers on multiple social media platforms due to their videos.

One day my friend, Anna, showed me some of the videos from TikTok, and we both thought they were hilarious. Wanting in on the action, we downloaded the app on our phones, and made an account. Our first video was just of us dancing, but we got 25 likes on it almost immediately. Deciding that they were super fun, we continued to create Tiktok’s for about a week following. One night I was laying in bed and got a Facetime call from Anna. She casually told me that we had 80k views on one of our videos, which got 1,780 likes. Surprised, I checked my phone and saw that she wasn’t lying. We watched the views go up, and hit 100.2k. We were shook, because it wasn’t even funny. Our videos after that only reached several thousand views, until midterms came. We both didn’t use the app anymore, and totally forgot about TikTok. About a month later I was bored, and remembered about the app. I posted a few more videos, but only 20 people saw them. We weren’t that disappointed, because our main goal wasn’t to become famous through TikTok. Anna and I kept making videos for fun, in and out of school. During a free, there was one we made in the Hathaway Brown bathroom. The next day I noticed that it got several hundred-thousand views, and 3,024 likes. I didn’t really understand why that it was so intriguing to people, but I definitely wasn’t complaining. It felt really weird to think that our videos went viral, and was much more underwhelming than expected. In the long run, Anna and I realized that what matters more are the friendships in real life than the views on the phone.