By Violet Webster

Coffee, pastries, and tea: the few things we can trust to get us through first period are on sale at the HathCaff when your extra 15 minutes of sleep rules your usual Starbucks run out of the question. After being in business for about three years now, I had some questions about what goes into making the student run-cafe such a success. I sat down with Marketing Director Maria Brown to get an idea of the kind of work goes into a successful marketing campaign, Maria let me try my hand at marketing by helping develop a secret menu for November’s promotion Pie Week!

We started with the Pumpkin Pie Latte:

  • Chai Tea Latte
  • Pumpkin Spice Syrup
  • Whipped Cream

If you feel like Thanksgiving can’t come soon enough, the Pumpkin Pie Chai Latte is the perfect choice, hot or iced!


Next, we experimented with apple juice and cinnamon to create the Apple Pie Á La Mode Latte.

  • Steamed Apple Juice
  • Coffee
  • Chai Tea
  • Steamed milk
  • Whipped cream
  • Dash of Cinnamon

The perfect fall treat, this festive latte made me want to pull on a sweater and watch the leaves change.


These two drinks paired with Pecan Pie inspired cookie and (insert other pie stuff), Pie Week will start November 12th, but in the meantime show this article to your barista to get a preview of the newest drinks around. Maria and I also developed quite a few other recipes, so stay tuned for more secret menu items to try!