by Grace Beedles
Throwback candy is on the rise in stores across the nation. Recently, Coca Cola relaunched clear Diet Coca Cola, a product that was once popular in the mid 1990s. Sweet tarts also debuted a throwback box for both regular sweet tarts and sweet tarts mini. I find this trend quite disappointing, because I just want to eat my candy in peace and not worry about the nostalgia. The candy also does not taste the same, preventing me from enjoying my favorite sweet treats. I recently tried the throwback sweet tarts and thought they tasted significantly different from the regular sweet tarts. The throwback sweet tarts were tangier and had an unwanted chalky consistency. These brands need to stick to regular candy and keep the throwback candy in the past.
While I may not feel happy about the throwback candy, adults on the other hand appreciate the nostalgia. Pop Tops, a candy shop in Meridian, Idaho, allows adults to relive childhood memories through their candy. Owner Jeremy Irvin witnessed candy stores playing on patrons nostalgia as he pursued a graduate degree along the east coast. He then created his own “throwback” candy store in his hometown of Treasure Valley. Pops Tops has Idaho’s largest selection of glass bottle sodas. People seem to love the vintage experience of the store. In Cleveland, popular candy story BA Sweeties, has an enormous selection of candy both current and throwback. They target the same feeling in adults as Pops Tops. As the throwback epidemic continues to flourish in the US, I hope that adults can reap the benefits and I can continue to keep my loyalty to my generation of candy.